The Georgia Fruit and Vegetable Growers Association loves UGA football almost as much as their locally grown produce. They gave us plenty of freedom to create a silly integrated campaign with a couple of homegrown football stars who fully embraced their quirky new NIL deals (Paid social, organic). Director/Editor: Tom Rittenhouse;; Production Company: Chomp Pictures; Producer: Adam Jordan; CD: Greg Grantham; Sr. AD: Emily Kurek; SVP, Acct Management: Julie Crow; Account Supervisor: Brooke Hyland